:root{
  /* ink scale — layered depth instead of one flat black */
  --ink:#0b0d11; --ink2:#0f1218; --panel:#161a22; --panel2:#1c212b;
  --line:#272d39; --line2:#333b4a;
  --fog:#9aa3b2; --fog2:#c2c8d2;
  --paper:#f5f2ec; --paper2:#d9d5cc;
  --accent:#e8c547; --accent-ink:#1a1606;       /* gold = ACTION only */
  --accent2:#5ad1b6; --bad:#e2624b; --good:#5ad18a;
  --max:1180px; --prose:680px; --r:14px; --r-sm:9px;
  --serif:"Iowan Old Style","Palatino Linotype",Palatino,Georgia,serif;
  --sans:ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --shadow:0 16px 40px -20px rgba(0,0,0,.7);
  --step:clamp(3.5rem,7vw,6rem);                 /* vertical rhythm unit */
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
html,body{margin:0}
body{overflow-x:hidden;background:var(--ink);color:var(--paper);
  font-family:var(--sans);line-height:1.55;-webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
::selection{background:var(--accent);color:var(--accent-ink)}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:50;backdrop-filter:blur(10px);
  background:rgba(11,13,17,.82);border-bottom:1px solid var(--line);
  display:flex;align-items:center;justify-content:space-between;gap:1.5rem;
  padding:.9rem 1.4rem}
.nav-inner{display:flex;align-items:center;justify-content:space-between;
  gap:1.5rem;width:100%;max-width:var(--max);margin:0 auto;flex-wrap:wrap}
.brand{display:flex;flex-direction:column;line-height:1}
.brand-mark{font-family:var(--serif);font-weight:700;font-size:1.45rem;letter-spacing:.16em}
.brand-mark.sm{font-size:1.2rem}
.brand-sub{font-size:.6rem;letter-spacing:.3em;text-transform:uppercase;color:var(--fog);margin-top:.32rem}
.nav-links{display:flex;align-items:center;gap:1.25rem;font-size:.92rem}
.nav-links a{color:var(--fog);padding:.2rem 0;border-bottom:2px solid transparent;transition:color .15s}
.nav-links a:hover{color:var(--paper)}
.nav-links a.on{color:var(--paper);border-color:var(--accent)}
.nav-cta{background:var(--accent);color:var(--accent-ink)!important;font-weight:700;
  padding:.5rem .9rem!important;border-radius:8px;border:none!important;font-size:.85rem}
.nav-cta:hover{filter:brightness(1.07)}

main{max-width:var(--max);margin:0 auto;padding:0 1.4rem}
section{margin:var(--step) 0}
section:first-child{margin-top:2.4rem}
section.proofband{margin-bottom:0}
section.proofband + section{margin-top:2.2rem}

/* ---------- hero ---------- */
.hero{padding:1rem 0 0}
.hero.narrow{max-width:var(--prose);margin:0 auto;text-align:center;padding-top:2.4rem}
.eyebrow{font-size:.72rem;letter-spacing:.26em;text-transform:uppercase;color:var(--accent);
  margin:0 0 1rem;font-weight:600}
h1{font-family:var(--serif);font-size:clamp(2.6rem,6.4vw,4.6rem);line-height:1.03;
  margin:0 0 1.1rem;font-weight:700;letter-spacing:-.01em}
.hero.narrow h1{margin-left:auto;margin-right:auto}
.lede{font-size:clamp(1.1rem,2vw,1.35rem);color:var(--paper2);max-width:62ch;line-height:1.5}
.hero.narrow .lede{margin-left:auto;margin-right:auto}
.hero-fine{color:var(--fog);font-size:.92rem;margin:1.1rem 0 0;max-width:56ch}
.back{color:var(--accent)}
.back:hover{text-decoration:underline}

/* home hero: full-width, centered */
.hero-full{text-align:center;padding:0 0 1rem;max-width:960px;margin:0 auto}
.hero-full h1{font-size:clamp(1.4rem,6.3vw,4.4rem);margin-inline:auto;white-space:nowrap}
.hero-full .lede{max-width:64ch;margin-inline:auto}
.hero-btns{display:flex;gap:.7rem;flex-wrap:wrap;margin-top:1.9rem;align-items:center}
.hero-full .hero-btns{justify-content:center}
.hero-btns .btn{margin-top:0}
.hero-note{color:var(--fog);font-size:.84rem;margin:1rem 0 0;display:flex;align-items:center;gap:.45rem}
.hero-full .hero-note{justify-content:center}
.hero-note::before{content:"✓";color:var(--good);font-weight:700}

/* proof band — full-width, 4 results across */
.proofband{background:linear-gradient(160deg,var(--panel2),var(--ink2));
  border:1px solid var(--line2);border-radius:18px;padding:1.2rem 2rem;box-shadow:var(--shadow);
  margin-top:0}
.proofband-h{font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--fog);
  margin:0 0 .9rem;display:flex;align-items:center;gap:.55rem}
.proofband-h .dot{width:7px;height:7px;border-radius:50%;background:var(--good);
  box-shadow:0 0 0 0 rgba(90,209,138,.6);animation:pulse 2.4s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(90,209,138,.5)}70%{box-shadow:0 0 0 9px rgba(90,209,138,0)}100%{box-shadow:0 0 0 0 rgba(90,209,138,0)}}
.proofgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.proofcell{background:var(--ink2);display:flex;flex-direction:column;align-items:center;
  gap:.35rem;text-align:center;padding:1.1rem 1rem}
.proofcell .sold{font-family:var(--serif);font-size:2.1rem;color:var(--accent);font-weight:700;line-height:1}
.proofcell .car{font-weight:600;font-size:.98rem}
.proofcell .ask{font-size:.82rem;color:var(--fog)}
.proofcell .ask s{opacity:.8}
.proofband-foot{margin:.9rem 0 0;font-size:.78rem;color:var(--fog);line-height:1.45;text-align:center}
.proofband-div{border:none;border-top:1px solid var(--line2);margin:1rem 0}
.proofband .strip{margin:0 0 .8rem}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:.5rem;background:var(--accent);
  color:var(--accent-ink);font-weight:700;border:none;border-radius:10px;
  padding:.85rem 1.45rem;font:inherit;font-size:1rem;cursor:pointer;
  transition:transform .12s,filter .12s,box-shadow .12s;box-shadow:0 6px 18px -8px rgba(232,197,71,.6)}
.btn:hover{filter:brightness(1.07);transform:translateY(-2px);box-shadow:0 10px 24px -8px rgba(232,197,71,.7)}
.btn:active{transform:translateY(0)}
.btn.ghost{background:transparent;color:var(--paper);border:1px solid var(--line2);box-shadow:none}
.btn.ghost:hover{border-color:var(--paper);filter:none}
.btn.lg{padding:1rem 1.7rem;font-size:1.05rem}
.btn.block{width:100%;justify-content:center}

/* ---------- trust strip ---------- */
.strip{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);border-radius:var(--r);overflow:hidden;margin:var(--step) 0 1rem}
.strip-item{background:var(--ink2);display:flex;flex-direction:column;gap:.2rem;
  text-align:center;padding:1.1rem 1rem}
.strip-item strong{font-family:var(--serif);font-size:1.9rem;color:var(--paper);line-height:1}
.strip-item span{color:var(--fog);font-size:.85rem}
.strip-tag{text-align:center;color:var(--fog);font-size:.72rem;letter-spacing:.22em;
  text-transform:uppercase;margin:0}
.strip-tag b{color:var(--accent);font-weight:600}

/* ---------- section heads ---------- */
.section-h{font-family:var(--serif);font-size:clamp(1.7rem,3vw,2.2rem);margin:0 0 .4rem;
  letter-spacing:-.01em}
.section-lead{color:var(--fog);margin:0 0 1.6rem;font-size:1.02rem;max-width:60ch}
.section-h .muted,.section-h .small{font-family:var(--sans);font-weight:400}

/* ---------- identity paths ---------- */
.paths{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem}
.path{position:relative;background:var(--panel);border:1px solid var(--line);
  border-radius:var(--r);padding:1.9rem 1.7rem;display:flex;flex-direction:column;
  gap:.7rem;transition:border-color .15s,transform .15s,box-shadow .15s;overflow:hidden}
.path::before{content:"";position:absolute;inset:0 0 auto 0;height:3px;
  background:linear-gradient(90deg,var(--accent),var(--accent2));opacity:0;transition:opacity .15s}
.path:hover{border-color:var(--line2);transform:translateY(-4px);box-shadow:var(--shadow)}
.path:hover::before{opacity:1}
.path-name{font-family:var(--serif);font-size:1.7rem;font-weight:700}
.path-q{color:var(--fog);font-size:.98rem;line-height:1.5;flex:1}
.path-q strong{display:block;color:var(--paper);font-size:1.05rem;margin-bottom:.35rem;font-weight:600}
.path-cta{margin-top:.4rem;align-self:flex-start;color:var(--accent);font-weight:700;font-size:.95rem;
  display:inline-flex;align-items:center;gap:.4rem;transition:gap .15s}
.path:hover .path-cta{gap:.7rem}

/* ---------- generic band ---------- */
.band{position:relative;background:linear-gradient(160deg,var(--panel2),var(--ink2));
  border:1px solid var(--line);border-radius:18px;padding:3rem 2.4rem;text-align:center;
  overflow:hidden}
.band h2{font-family:var(--serif);font-size:clamp(1.6rem,3vw,2.1rem);margin:0 0 .8rem}
.band p{color:var(--fog2);max-width:56ch;margin:0 auto 1.6rem;font-size:1.05rem}
.band.left{text-align:left}
.band.left p{margin-left:0;max-width:none}

/* ---------- "why" explainer ---------- */
.why{background:var(--ink2);border:1px solid var(--line);border-radius:18px;padding:2.6rem 2.4rem}
.why h2{font-family:var(--serif);font-size:clamp(1.6rem,3vw,2.1rem);margin:0 0 1rem}
.why p{color:var(--paper2);max-width:none;margin:0 0 .9rem}
.why p:last-child{margin-bottom:0}
.why strong{color:var(--paper)}

/* ---------- two-col layouts ---------- */
.cols{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:2.6rem;align-items:start}
.col{min-width:0}
.col h3{font-family:var(--serif);font-size:1.35rem;margin:0 0 .8rem}
.col h3+h3,.col .ticks+h3,.col .steps+h3{margin-top:1.8rem}

/* ---------- lists ---------- */
.ticks{list-style:none;padding:0;margin:0 0 1rem}
.ticks li{padding:.45rem 0 .45rem 1.8rem;position:relative;color:var(--paper2)}
.ticks li::before{content:"→";position:absolute;left:0;color:var(--accent2);font-weight:700}
.steps{list-style:none;counter-reset:s;padding:0;margin:0 0 1rem}
.steps li{position:relative;padding:.2rem 0 1.1rem 2.4rem;color:var(--paper2)}
.steps li::before{counter-increment:s;content:counter(s);position:absolute;left:0;top:0;
  width:1.7rem;height:1.7rem;border-radius:50%;background:var(--accent);color:var(--accent-ink);
  font-weight:700;font-size:.9rem;display:flex;align-items:center;justify-content:center;font-family:var(--sans)}
.steps li:not(:last-child)::after{content:"";position:absolute;left:.82rem;top:1.9rem;bottom:.2rem;
  width:1px;background:var(--line2)}

/* ---------- forms / cards ---------- */
.card{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);
  padding:1.9rem;box-shadow:var(--shadow)}
.card.sticky{position:sticky;top:5rem}
.form{display:flex;flex-direction:column;gap:.9rem}
.form h3{margin:0;font-family:var(--serif);font-size:1.4rem}
.form .form-sub{margin:0 0 .3rem;color:var(--fog);font-size:.9rem}
.form label{display:flex;flex-direction:column;gap:.35rem;font-size:.8rem;color:var(--fog);font-weight:600}
.form .row{display:flex;gap:.85rem;flex-wrap:wrap}
.form .row label{flex:1;min-width:140px}
.form input,.form textarea{background:var(--ink);border:1px solid var(--line2);border-radius:9px;
  color:var(--paper);padding:.75rem .85rem;font:inherit;font-size:.95rem;min-width:0;width:100%;
  transition:border-color .15s,box-shadow .15s}
.form input::placeholder,.form textarea::placeholder{color:#5c6473}
.form input:focus,.form textarea:focus{outline:none;border-color:var(--accent);
  box-shadow:0 0 0 3px rgba(232,197,71,.16)}
.form-foot{display:flex;align-items:center;gap:.45rem;color:var(--fog);font-size:.8rem;margin-top:.2rem}
.form-foot::before{content:"🔒";font-size:.85rem}

/* ---------- prose / article ---------- */
.prose{max-width:var(--prose);margin:0 auto;font-size:1.08rem}
.prose h3{font-family:var(--serif);font-size:1.5rem;margin:2.4rem 0 .7rem;letter-spacing:-.01em}
.prose p{color:var(--paper2);margin:0 0 1.1rem}
.prose em{color:var(--accent);font-style:normal;font-weight:600}
.prose strong{color:var(--paper)}
.prose .note{color:var(--fog);font-size:.88rem}
.prose ul.spec{list-style:none;padding:1.3rem 1.5rem;margin:1.8rem 0;
  background:var(--panel);border:1px solid var(--line);border-left:4px solid var(--accent);
  border-radius:var(--r);font-size:1rem}
.prose ul.spec li{padding:.4rem 0;color:var(--paper2)}
.prose ul.spec li+li{border-top:1px solid var(--line)}
.prose figure.lead{margin:0 0 1.8rem}
.prose figure.lead img{width:100%;border-radius:var(--r);border:1px solid var(--line)}
.prose figure.lead figcaption{color:var(--fog);font-size:.85rem;margin-top:.55rem;text-align:center}
.pull{font-family:var(--serif);font-size:clamp(1.5rem,3vw,2.05rem);line-height:1.28;
  color:var(--paper);border-left:4px solid var(--accent);margin:2.4rem 0;padding:.3rem 0 .3rem 1.5rem}

/* ---------- posts grid ---------- */
.posts{display:grid;grid-template-columns:repeat(2,1fr);gap:1.1rem}
.posts-3{grid-template-columns:repeat(3,1fr)}
.post{position:relative;background:var(--panel);border:1px solid var(--line);
  border-radius:var(--r);padding:1.5rem;display:flex;flex-direction:column;gap:.55rem;
  transition:border-color .15s,transform .15s,box-shadow .15s}
.post:hover{border-color:var(--line2);transform:translateY(-3px);box-shadow:var(--shadow)}
.post h3{font-family:var(--serif);margin:0;font-size:1.18rem;line-height:1.25}
.post p{margin:0;color:var(--fog);font-size:.92rem;line-height:1.5}
.post .read{margin-top:auto;color:var(--accent);font-weight:600;font-size:.85rem;
  display:inline-flex;gap:.4rem;align-items:center;transition:gap .15s}
.post:hover .read{gap:.7rem}
.post .thumb{margin:-1.5rem -1.5rem .35rem;border-radius:var(--r) var(--r) 0 0;overflow:hidden;border-bottom:1px solid var(--line)}
.post .thumb img{width:100%;height:160px;object-fit:cover;display:block}
.card-ex .stats{margin:.2rem 0 .1rem;display:flex;flex-direction:column;gap:0}
.card-ex .stats div{display:flex;justify-content:space-between;align-items:baseline;
  padding:.42rem 0;border-top:1px solid var(--line)}
.card-ex .stats div:first-child{border-top:none}
.card-ex .stats dt{margin:0;color:var(--fog);font-size:.86rem}
.card-ex .stats dd{margin:0;color:var(--paper);font-weight:600;font-size:.98rem;font-variant-numeric:tabular-nums}
.card-ex .stats dd.hi{color:var(--accent);font-weight:700}
.card-ex .ex-note{margin:.2rem 0 0;color:var(--fog);font-size:.9rem;line-height:1.45}

/* featured post — the spine of /insights */
.feature{display:grid;grid-template-columns:1.4fr 1fr;gap:0;background:var(--panel);
  border:1px solid var(--line2);border-radius:18px;overflow:hidden;box-shadow:var(--shadow);
  transition:border-color .15s,transform .15s}
.feature:hover{border-color:var(--accent);transform:translateY(-3px)}
.feature-body{padding:2.4rem 2.2rem;display:flex;flex-direction:column;gap:.8rem}
.feature-body h3{font-family:var(--serif);font-size:clamp(1.5rem,2.6vw,2rem);margin:0;line-height:1.18}
.feature-body p{margin:0;color:var(--fog2);font-size:1.02rem}
.feature-body .read{color:var(--accent);font-weight:700;margin-top:.4rem}
.feature-stat{background:linear-gradient(160deg,var(--panel2),var(--ink2));
  border-left:1px solid var(--line);display:flex;flex-direction:column;justify-content:center;
  gap:.3rem;padding:2.4rem 2.2rem;text-align:center}
.feature-stat .big{font-family:var(--serif);font-size:clamp(2.4rem,5vw,3.4rem);color:var(--accent);
  font-weight:700;line-height:1}
.feature-stat .lab{color:var(--fog);font-size:.82rem;text-transform:uppercase;letter-spacing:.14em}
.feature-stat .vs{color:var(--fog);font-size:.92rem;margin-top:.6rem}
.feature-stat .vs s{opacity:.8}
.feature-stat.with-img{justify-content:flex-start;padding-top:0;overflow:hidden}
.feature-img{width:calc(100% + 4.4rem);max-width:none;margin:0 -2.2rem 1.2rem;height:170px;object-fit:cover;object-position:center}

/* tags + cat headers */
.tag{display:inline-block;align-self:flex-start;font-size:.64rem;letter-spacing:.12em;
  text-transform:uppercase;color:var(--accent2);border:1px solid var(--line2);
  border-radius:99px;padding:.22rem .65rem;font-weight:600}
.tag.proof{color:var(--accent);border-color:rgba(232,197,71,.4)}
.cat-head{display:flex;align-items:baseline;gap:.7rem;margin:0 0 1.2rem;flex-wrap:wrap}
.cat-head h2{font-family:var(--serif);font-size:1.5rem;margin:0}
.cat-head .small{color:var(--fog);font-size:.92rem}
.link-more{display:inline-flex;align-items:center;gap:.4rem;color:var(--accent);
  font-weight:600;margin-top:1.4rem;transition:gap .15s}
.link-more:hover{gap:.7rem}

/* ---------- scarcity / guarantee chips ---------- */
.chips{display:flex;gap:.6rem;flex-wrap:wrap;margin:0 0 1.2rem}
.chip{display:inline-flex;align-items:center;gap:.4rem;font-size:.8rem;color:var(--fog2);
  background:var(--ink2);border:1px solid var(--line);border-radius:99px;padding:.4rem .8rem}
.chip b{color:var(--paper)}
.chip.live::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--good);
  animation:pulse 2.4s infinite}

/* testimonial */
.quote{background:var(--ink2);border:1px solid var(--line);border-left:4px solid var(--accent2);
  border-radius:var(--r);padding:1.6rem 1.8rem;margin:0}
.quote p{font-family:var(--serif);font-size:1.15rem;color:var(--paper);margin:0 0 .7rem;line-height:1.4}
.quote cite{color:var(--fog);font-style:normal;font-size:.88rem}

/* ---------- inline email capture ---------- */
.inline-form{display:flex;gap:.6rem;justify-content:center;flex-wrap:wrap;max-width:480px;margin:0 auto}
.inline-form input{flex:1;min-width:230px;background:var(--ink);border:1px solid var(--line2);
  border-radius:10px;color:var(--paper);padding:.9rem 1rem;font:inherit}
.inline-form input:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px rgba(232,197,71,.16)}
.inline-form .btn{margin-top:0}

/* misc */
.muted{color:var(--fog)}
.small{font-size:.85rem}
.center{text-align:center}
.thanks{text-align:center;max-width:var(--prose);margin:4rem auto}

/* ---------- footer ---------- */
.foot{border-top:1px solid var(--line);background:var(--ink2);margin-top:var(--step)}
.foot-grid{max-width:var(--max);margin:0 auto;padding:3rem 1.4rem 1.6rem;
  display:grid;grid-template-columns:2fr 1fr 1fr;gap:2.4rem}
.foot h4{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--fog);margin:0 0 .9rem}
.foot a{display:block;color:var(--paper2);padding:.2rem 0;font-size:.92rem;transition:color .15s}
.foot a:hover{color:var(--paper)}
.foot-fine{max-width:var(--max);margin:0 auto;padding:0 1.4rem 2.2rem;font-size:.8rem;color:var(--fog)}

/* ---------- responsive ---------- */
@media(max-width:900px){
  .proofgrid{grid-template-columns:repeat(2,1fr)}
  .feature{grid-template-columns:1fr}
  .feature-stat{border-left:none;border-top:1px solid var(--line)}
  .cols{grid-template-columns:1fr;gap:2rem}
  .card.sticky{position:static}
}
@media(max-width:760px){
  :root{--step:3rem}
  .paths,.posts,.posts-3{grid-template-columns:1fr}
  .strip{grid-template-columns:1fr;gap:1px}
  .proofgrid{grid-template-columns:repeat(2,1fr)}
  .proofband{padding:1.5rem 1.2rem}
  .foot-grid{grid-template-columns:1fr;gap:1.6rem}
  .nav-links{gap:.9rem;font-size:.88rem}
  .band,.why{padding:2rem 1.4rem}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
}